As many successful Internet marketers can attest to, article marketing is perhaps the best way to generate traffic to your website. If you’re serious about making money online then you had better include article marketing as part of your advertising strategy. However, in order for it to work you need to apply the following article marketing tips:
1. Longer Articles Isn’t Better!
Irrespective of what you may have heard, articles should ideally be relatively short with the word count being 300 to 500 words. Bear in mind that when the average person reads through a article they simply skim over it and take in the most important points. If your article is too long, it’s very unlikely that anyone will read it from beginning to end. Also, you should try to ensure that each paragraph only has three or four sentences.
Furthermore, you need not be a skilled writer in order to write articles, but instead, you should simply write them as if you were speaking to someone.
2. Create Multiple Articles
You simply cannot expect to make a huge amount of money if you’re only willing to write one or two articles each month. Instead, you need to create numerous articles relative to the niche you’re involved with. Ideally, you should aim to write approximately 20 to 30 articles each month, and they should of course all be targeted on certain keywords. By writing numerous articles each month you’ll be giving off the impression that you’re an expert in your field.
3. Maintain Quality
You need to realize that even if you’re write 100 articles each month, nobody will want to waste their time reading them if they are all of a poor quality. Basically, good quality articles should contain useful information such as techniques and tips which people in turn can use. In fact, when someone focuses primarily on quantity rather than quality, the concept is known as bum marketing.
4. Submit to Multiple Directories
Irrespective of what you may have heard with regards to submitting articles to one directory, the truth is that you should submit articles to several directories. Remember, the more directories you submit to, the more readers you will have, and the more people reading your articles, the more visitors you can expect at your website.
Here are the top 5 article directories, determined by performance, in my opinion:
Obviously if you’re a little strapped for cash then you’ll simply have to get by without outsourcing your article writing needs. However if you can afford it then it’s something you should seriously consider, simply because it can save you a vast amount of time. Also, the time you save can of course be better spent elsewhere.
Admittedly, article marketing can require a little bit of time in order to master it but in the end it will prove to be worthwhile. Bear in mind that if you make a point of creating two or three articles each day, you’ll have more or less 100 articles within a month, and when you can do that then it’s only a matter of time before you start seeing money come in.
Edit: Bonus #6 – Target Long-Tail Keywords! Learn more about why you should use long-tail keywords here.
P.S. If you have any questions or comments on article marketing, please feel free to post them below.