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So, you’re looking for ways to improve your conversion rates? Well, you need to take a look at your copywriting capabilities first of all. Are you satisfied that your sales letters are converting as they should be? If not, then I may be able to help.

For the most part, a sales letter is deemed to be good if it has a conversion rate of 2 to 4 percent but of course, I’m sure you’d be happy if it went beyond the 4 percent mark. Remember, apart from saving you from having to sell your product of service face to face, good sales letters are similar to that rare breed of employees who never request time off from work.

On the other hand, what do you do when your sales letters aren’t bringing in the results you’re looking for, and your conversion rate is below the 2 percent mark?

Well, here are 5 ways you can improve your conversion rates…

Do you also believe copywriters are gifted? Well, a lot of people do think so, believing that it takes tremendous talent in order to write great selling articles and advertisements. Do you sometimes wish you also had this gift?

Am I wrong to assume your answer is “yes” to at least one of these questions? Well, of course some are gifted but certainly not all. What I do know though, is that they all have one thing in common and that is, they all adhere to a simple four step formula which anyone can use to bolster their copywriting skills:

In order to remember this formula, think of the word, “AIDA”

• A = Attention
• I = Interest
• D = Desire
• A = Action

Okay, so this is how it works…

Writing a killer sales letter is imperative if you want to make sales. However, many copywriters make the mistake of using the wrong words in sales copy, leading to hype, confusion, and misleading the potential customers. The words that you choose to use are going to be powerful and they can either convert people to customers or drive away customers. Since without a doubt your goal is to convert readers who read your sales letter, here are seven words that you should avoid.

1. Instead of Buy, use Own, Claim or Invest

Today people don’t want to feel that they are being sold or pressured into buying something. Using words that…