So, you’re looking for ways to improve your conversion rates? Well, you need to take a look at your copywriting capabilities first of all. Are you satisfied that your sales letters are converting as they should be? If not, then I may be able to help.
For the most part, a sales letter is deemed to be good if it has a conversion rate of 2 to 4 percent but of course, I’m sure you’d be happy if it went beyond the 4 percent mark. Remember, apart from saving you from having to sell your product of service face to face, good sales letters are similar to that rare breed of employees who never request time off from work.
On the other hand, what do you do when your sales letters aren’t bringing in the results you’re looking for, and your conversion rate is below the 2 percent mark?
Well, here are 5 ways you can improve your conversion rates:
1. Make Your Headline Stand Out!
Your headline is the opening statement and first impression you make, so it’s crucial that your headline font is larger than that which you use in the letter itself. The reason for this is you want it to stand out from the rest and in so doing, attract attention.
2. Headline Must Contain a Benefit!
Headlines must always provide a benefit and relevance to the reader. Statistics have shown that on average, people read the headline of your ad and sales letter 5 times more than the body copy.
3. Use a Character in Your Headline!
Let’s face it; the average person likes to read things which relate to real people and real experiences. Mention something about how a certain person managed to change their life around and you can be sure it’ll grab attention. For example, a headline which mentions how a homeless fifty year old became wealthy through Internet marketing, is bound to attract the attention of many people in that age group, as well as in other age groups.
4. Encourage Readers to Continue Reading!
Essentially, if your headline is the bait, then a sub-headline could be seen as the hook. As such, use a slightly smaller font for your sub-headline and make it as enticing as possible. The goal here is; you want to persuade the reader that it’s really in their best interest to continue reading.
5. Watch Your Word Count!
Never be tempted to use too many words in your headline. In fact, research suggests that the ideal number of words should be 20 to 25, primarily because people tend to have an extremely short attention span with regards reading things on the Internet.
Okay, just before I end off, here is one last tip. In fact, you should already be aware of this:
Did you know, studies have proven that “RED” is the ideal color to use for a headline? The bottom line is; red headlines consistently out-perform all other color headlines.
I’m confident enough to say that providing you make use of the tips provided in this article, you’ll definitely see an increase in your conversion rates.
As always, feel free to post your comments or questions below.
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This reminds me so much of how to write news articles for a newspaper. =P And you’re right, headlines are usually red. It should also be in big, bold letters.
First, thanks for sharing your tips with us. Sometimes we forget about the layout or don’t know which tricks to use to encourage reading our sales letter. Catchy headlines in bold and good word count are really the basics and help to improve conversion rates and achieve success.
Some good advice thanks. I had always believed red was a bad color to use because it gives people the thought of fear. At the same time a red headline does make people take notice.
I recently stumbled upon a post regarding the importance of colors in your marketing materials. You may want to check out this post:
The Psychology of Color In Marketing
You may also want to add readable typography for the body text. Something like Arial, Helvetica etc. really stand out and are easy for the reader to view =)
That’s right, Alan. Font type and font size is important too when it involves copywriting.