Email Marketing: 14 Effective Ways for Increasing Opt-Ins to Your Mailing List
by Tom Duong
List Building Add Comments
If you’ve been marketing on the Internet for a while, chances are you’ve heard or read this phrase a lot of times: “The Money Is In The List!” Well, when it comes to successful online marketing, you will find that the money is always going to be in your mailing list. So, it’s imperative that you learn how to build up your list. The more people you have on your opt-in list, the more emails you can send out and the more people you can convert to customers. Wondering how you can easily start making sure that you effectively increase opt-ins to your mailing list?
Here are 14 top tactics that will help you to increase your list:
1. Put Forms on Each Website Page – One great way that you can start increasing your opt-ins is to make sure that you put your sign up forms on all the pages of your website. This way everyone can see your sign up form, no matter what page of your site that they happen to land on.
2. Make Forms Visible – It’s also very important that you make your forms visible on your website as well. If no one notices your form, they won’t sign up. Testing shows that the best location for your opt-in box is the upper-right hand corner.
3. Show Your Privacy Policy – Make sure that you show your privacy policy near the sign up form so everyone can easily see that you won’t be selling or giving away their email address.
4. Assure Opt-Ins That They Can Unsubscribe – People want to know that they can unsubscribe. So, make sure that you let people know they can unsubscribe. They’ll be more likely to sign up.
5. Show Benefits to Signing Up – Showing the benefits to signing up can really help you to increase opt-ins. Use language that will show visitors all the benefits to signing up to be a part of your list.
6. Keep the Form Simple – If you want to increase opt-ins, keep the form simple. The more complex the form, the less likely people are to sign up. Usually asking for their name and email address is sufficient for your needs. Remember, you can always get more information in the future.
7. Use “Tell-A-Friend” Technology – Mike Filsaime’s Viral Friend Generator is a small program that plugs into your opt-in process to create an incentive based tell-a-friend form. VFG increases visitors to your website which in turn increases opt-ins to your list.
8. Have a Great Call to Action – A great call to action is also important if you want to get people to sign up for your mailing list. Use powerful wording to get people to take action and sign up, e.g., “Click Here To Sign Up Free!”
9. Provide Top Quality Information – Providing top quality information in your newsletter is a wonderful way that you can work to increase your opt-ins. When people know they will get great information, they’ll be more likely to sign up.
10. Offer Discounts for Signing Up – Another great way that you can work to increase the amount of opt-ins that you get for your mailing list is to offer discounts on products or services when they sign up. People love to get discounts, and this is a great way to get their email address.
11. Have a Prize Drawing – The thought of being able to win a prize is definitely a motivator for those who are considering signing up.
12. Give Away an Infoproduct – Giving away an infoproduct is a great way to increase your opt-ins. Things like special reports and ebooks are great options for you to give away.
13. Try Pay Per Click Campaigns – You may also find that using a pay per click campaign is a wonderful way that you can bring in more traffic to your site to increase your opt-ins for your mailing list. Pay per click campaigns are very effective and can really help you to build up your list.
14. Get Involved with Forums – Forums allow you to have a signature line that links to your site, and then when people click on your link, they’ll have the opportunity to sign up.
As you can see, there are many effective ways that you can work to increase your opt-ins to your mailing list. Whether you use one of these methods or all of them, you will definitely find that they will help you to build your list.
Got any email marketing tips you’d like to add to the above list? Please let us know by leaving a comment below.
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Nice post Tom , I like the most number 5 , 7 and 14
Thanks Dawid, I’m glad you liked it and hopefully, you’ll use it to help build your mailing list just like I did.
Good suggestions.
I use an exit pop-up for my opt-in list because every
single visitor at some point is going to leave my blog
so every visitor is exposed to the opt-in form.
Robert
Hi thanks for sharing these 14 effective techniques for increasing opt-ins in my mailing campaign. Thumbs up
Regards,
Vins