You didn’t go into Internet marketing to play online. You decided to go into business for yourself to make money, which is the same thing I did. I decided to tap into millions that can be made online. I’m going to reveal to you, how to create high-profit products that are going to sell like water in a dessert.
Offer High-End Infoproducts
It is my hope that you have taken the time to know your products and services. Hopefully, you have even taken the steps to establish yourself as an “expert” in your field. If not, hopefully you have made connections with other “experts” in the field that have provided you with valuable information. If the information is valuable to you, imagine what it would be to a newbie that is looking to improve and enhance his business.
With all the knowledge you have, you need to be creating high-end infoproducts. Not to worry, people will pay for it if they truly believe it is going to help them. I know a fellow Internet marketer who creates infoproducts all the time. The problem is that he only charges $9.97 for them because he seems to think people will not pay more. Honestly, if I come across a product that is going to streamline my business and enhance what I’m doing to generate more profit, I would be willing to pay more than $9.97.
High-end infoproducts include one-on-one coaching, webinars, seminars and other advanced coaching programs.
Sell Audio Products
In case you haven’t noticed, MP3 files are also selling like crazy. People love the convenience of being able to download what they want and have instant access to it. Most people who choose audio products over ebooks or videos are because they can listen to the audio while they’re driving in their car or relaxing on their front porch. Set up your own recording studio (this could be on your computer desk), but make sure you are using high quality recording equipment and tools. The last thing you want to do is make a recording, charge people for it and then they are not able to hear or understand what you have recorded due to the poor sound quality.
Now you can either make a recording with a script that you have created, or write an outline. The reason for creating either the script or the outline is that while you are talking, you can stay focused on what you saying and to ensure there is logical flow. What’s great about these audio products is that you can add them as bonuses to compliment your primary product. This marketing technique is commonly seen in salesletters. People love bonuses and they find it hard to resist!
Create a “Problem Solving” Ebook or Report
This is one of my favorite products to make. Let’s say you have already created an infoproduct in MP3 format. This is where the ebook comes in. You take the MP3 and turn it into an ebook by using a transcription service from eScriptionist.com or AllCustomContent.com.
If you really want to take it to the next level, address a problem and then guide them step-by-step how to solve that problem all within your ebook. People are always looking for answers to their problems. If you’ve encountered a particular problem and solved it, chances are someone else out there has that same problem and is willing to pay you a very nice price to help them solve that problem.
Sell Video Products
Videos are overlooked by many people. They have the misconception that videos are difficult to make. The fact is that you don’t have to outsource this project. You can do it yourself by using a screen capturing software like Camtasia Studio. The hefty price may be a little expensive for some, but the return on investment you get out of it is priceless. It is similar to making a PowerPoint presentation.
Videos are great when it comes to Internet marketing. If you’re an expert in the marketing field, you can show people how to set you their landing page, affiliate programs and so on. If you’re a professional blogger, you can show them step-by-step how to install a blog, write great content, and get massive traffic to their new blog. Some people are kinetic learners, i.e., they learn by watching or seeing the process in action. Not everyone likes to read or sit and listen to someone talk.
Okay, now that you’ve learned the four effective methods to creating high-profit infoproducts, I really hope that within the next few weeks or even days, you’ll come up with a fantastic product ready to be sold to information-hungry prospects. What are you waiting for? Take action now!
I hope you enjoyed reading this post. As always, you’re more than welcome to post your questions or comments. If you know any other effective product creation strategy, feel free to let me know.
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Great post. I’m new to blogging but already thinking about creating products when I’ve got a dedicated following. Video products sound perfect for me.
I have read elsewhere on this same topic, and one of the ideas that I read is to make software. One can take open source software, and tweak it with new features and designs (which can be outsourced), and then the product can be sold, and for a nice price too.
Happy Halloween!
Great idea Lia!
This concept is actually quite similar to using PLR (Private Label Rights) products. All you have to do is edit the content to suit your particular requirements and then claim it as the author of that product.
Happy Halloween to you too!
Good ideas here, especially the point about ROI and Camtasia Studio software. You’ve got to spend money to make money!
Thanks for pointing out about Camtasia Studio. For those who can’t afford to purchase one yet, I recently wrote a new post covering 40 free screen capturing tools and techniques. You can check it out here.
Nobody likes to read anymore….Video is the ONLY way to go.
That is simply NOT true. While videos can be great alternatives, the majority of infoproducts are still in the written form, such as ebooks and reports.
Videos can be used as an add-on or standalone product. However, I must say that videos are gaining in popularity in recent years due to the easy-to-follow instructions. Some people are visual learners; they learn better by watching.
Good post. I would add I have had much better conversions when I spend the money to have a good graphic enhanced ecover designed. Also, packaging a product with a 1 click upsell on the thank you page converts very well.
Evan
Creating virtual content, or e content, that can be downloaded, whether it be as an ebook, an MP3 clip or a Video, is key to making money online. When you take the pesky issues like warehousing and shipping, that are associated with a conventional business model, out the picture then your profit becomes just that. Real profit