I don’t think that anyone in the Internet world would argue the fact that blogging is very popular. I’m also willing to bet that very few people, especially those whose business is making money on the Internet, would argue the fact that there is a lot of money to be made blogging. However, you have to do it right, and part of doing it right is by making your blog search engine friendly.
The search engines are changing everyday based on what and how the users of the search engine are looking for information. Which means that you need to stay on top of the game and take advantage of beneficial tactics to help make sure that your blog is going to be seen.
The very first priority that you should have is to optimize your blog, which I’m sure you know means search engine optimization. This means that the content you are putting on your blog is keyword optimized. It also entails that you have taken the time to do the research and find the words and phrases that are most searched for that are related to the topic of your blog. A blog that is well optimized and loaded with unique content is more likely to get more exposure than a blog that does not have the following things:
1. Text Navigation
The first thing you need to take into consideration is text navigation. JavaScript and Flash navigation is wonderful, except for the fact that the search engines have a difficult time reading it. So if you’re going to use either of these options, then you’re going to want to display a text version of your navigation elsewhere on your website. Most people tend to put the text version at the bottom of the page. Adding the text version of your navigation is going to help the search engines spider your site more effectively.
2. Sitemaps
As far as I’m concerned a sitemap is essential for any website that is really meant to be seen and make money. There are two reasons for this, first a search engine spider is able to enter your sitemap and then navigate through your entire site with ease. I recommend that you go to Google and submit a sitemap.xml or install this WordPress plugin on your blog as described in this article post. The second reason that a sitemap is a must is because it helps visitors navigate your site and find the information they are looking for.
3. Change Your Permalink Structure
Search engine spiders have a difficult time making sense of the numbers at the end of your url. Go into your control panel and customize your url, so that you can use different tags from your permalinks and archives. Which means that when you post to your blog the link that people are going to see, as well as the search engines spiders will be something like this:
Post: The Best Way to Optimize Your Website
URL: http://yourdomain.com/category/the-best-way-to-optimize-your-website/
4. Blogger’s Lab Suggestion
Probloggers everywhere will tell you that you should only use a postname tag for your permalink. However I also recommend that you use a category tag along with the postname. This helps give you a wide range of keywords in your URL.
5. Single Post Title – Customize
Believe it or not the page title is a important part of search engine optimization. Search engines such as Google include page titles in their search results. This is important because you really don’t want to go to the search page and see the name of your website in each and every search result. Instead you want people to see the attention grabbing title that you came up with for your post.
6. Images
It is equally important that you use images on your website, and that you tag them with keywords so that they have the biggest effect when you’re optimizing your site for the search engines and making your site more search engine friendly. There is an old saying that a picture is worth a thousand words and if you tag it the right way it will help boosts your search engine power. On top of that, it will greatly enhance the viewing pleasure for your visitors.
What other things do you do to make your blog search engine friendly. Share them here in the comments section.
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Awesome post.If the blog has useful content but is not search engine friendly then the blog is useless. Blogs that have images and are rich in keywords will always be ranked higher by the search engines. Such blogs are frequently visited that result into profit. The beneficial tactics listed in your blog can definitely make a blog search engine friendly.
Thanks for sharing the info.
I myself do a lot of SEO. Your tips helped me understand and appreciate it more. I’m quite new to this stuff and I admit I’m having a hard time understanding the concept.
I sometimes get so caught up in SEO that I end up over optimizing. The content might be good for search, but if the reader doesn’t find value then it might not even get read. So, I always try to remember to write with the reader in mind.
i really need all about SEO. Somebody said that my domain (.info) will be really hard to compete in search engines. And till now i still try to make my domain better.